Debates IESA is a trimestral magazine published by Instituto de Estudios Superiores de Administración (IESA) since 1995. It seeks to promote the public debate on management, economy and public politics, through the diffusion of information and the confrontation of ideas.
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The Business of Wellbeing
Consumers are no longer searching for products to satisfy their needs. Nowadays, consumption reflects a person’s life project, values and sources of gratification and wellness, beyond a mere economic utility. For companies, contributing to the hedonistic offer might represent an important opportunity to differentiate themselves within the market.
by Nunzia Auletta & Silvana Dakduk