Teaching Cases

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• Kepén(R) Tea+Salads: looking for a route to growth
  Date Published: 2018
  Published By: The case centre
  Authors:Sofia Esqueda; Nunzia Auletta; Rosario Arenas
  Keywords: Female entrepreneurs
• Innovating at EGA: from ideas to development
  (Spanish Title: Innovar en la EGA: de las ideas al desarrollo)
  Date Published: 2018
  Published By: CLADEA-BALAS
  Authors:Nunzia Auletta y María Helena Jaén
  Keywords: Business education; Corporate ventures; Education; Innovation
• The Co-Op of forest industry Maderera Barinas (COPEMABA)
  Date Published: 2017
  Published By: The case centre
  Authors:José Mayora
  Keywords: Negotiation; Negotiation analysis; Negotiated agreement; Negotiating multi-party; Negotiating teams; Negotiating relationship and emotions; Negotiation methods; Negotiation strategy; Negotiation theory
• Helados La Valentina
  (Spanish Title: Helados La Valentina)
  Date Published: 2016
  Published By: CLADEA-BALAS
  Authors:Norma Ortiz y Carlos Jaramillo
  Keywords: Financial ratios; Incremental cash flow; Rates of return; Valuation
• Decofruta: new flavors in the business model
  (Spanish Title: Decofruta: nuevos sabores en su modelo de negocios)
  Date Published: 2016
  Published By: CLADEA-BALAS
  Authors:Aramis Rodríguez y Edwin Ojeda
  Keywords: Business models; Franchises; Franchising; Start-ups; Startup; Value proposition; Value propositions
• Cerveceria Polar: the bear awakens
  (Spanish Title: Cervecería Polar: el despertar del oso)
  Date Published: 2015
  Published By: CLADEA-BALAS
  Authors:Sofía Esqueda y Raquel Puente
  Keywords: Market research; Strategic planning; Alcoholic beverages; New product development; Consumers; Leadership; Marketing
• Turning the wheels at Garcia Tunon: a family business strategic dilema
  Date Published: 2015
  Published By: The case centre
  Authors:Nunzia Auletta y Aramis Rodríguez
  Keywords: Family business; Entrepreneurship; Corporate entrepreneurship; Strategy; Strategic planning; Hostile environment; Social capital; Car industry; Familiness; SWOT analysis; Leadership; New business; Car dealership
• Local development policy for Santa Barbara de Tapirin, two memoranda (B
  (Spanish Title: Santa Bárbara de Taipirín (B): dos memorandos)
  Date Published: 2015
  Published By: CLADEA-BALAS
  Authors:Josefina Bruni Celli
  Keywords: Competitive advantage; Economic development; Government policy; Social well being; Urban development
• Local development policy for Santa Barbara de Tapirin (A
  (Spanish Title: Santa Bárbara de Taipirín (A): política de desarrollo local)
  Date Published: 2015
  Published By: CLADEA-BALAS
  Authors:Josefina Bruni Celli
  Keywords: Competitive advantage; Economic development; Government policy; Social well being; Urban development
• B&G business development: I need clients
  Date Published: 2014
  Published By: The case centre
  Authors:Aramis Rodríguez y Ricardo Vallenilla
  Keywords: Entrepreneurship; Small business; Strategic planning; Marketing strategy; Intellectual capital; Customer services