Teaching Cases

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• Local development policy for Santa Barbara de Tapirin (A
  (Spanish Title: Santa Bárbara de Taipirín (A): política de desarrollo local)
  Date Published: 2015
  Published By: CLADEA-BALAS
  Authors:Josefina Bruni Celli
  Keywords: Competitive advantage; Economic development; Government policy; Social well being; Urban development
• B&G business development: I need clients
  Date Published: 2014
  Published By: The case centre
  Authors:Aramis Rodríguez y Ricardo Vallenilla
  Keywords: Entrepreneurship; Small business; Strategic planning; Marketing strategy; Intellectual capital; Customer services
• NorPetrol Venezuela's social investment
  (Spanish Title: Inversión social de NorPetrol Venezuela)
  Date Published: 2014
  Published By: CLADEA-BALAS
  Authors:Josefina Bruni Celli y Rosa Amelia González
  Keywords: Social responsibility of business; Social enterprise; Business strategy; Petroleum industry and trade; Fishery industry; Gulf of Paria (Venezuela)
• Día día practimercados: meeting the daily needs at the base of the pyramid (B)
  Date Published: 2014
  Published By: Harvard Business School Prublishing
  Authors:Michael Chu, Regina García-Cuéllar, Rosa Amelia González
  Keywords: Retail trade; Food industry and trade; Private companies; Government business enterprises; Venezuela
• Powerven: when it is imperative to change
  (Spanish Title: Powerven: cuando cambiar es un imperativo)
  Date Published: 2014
  Published By: CLADEA-BALAS
  Authors:María Helena Jaén, Roberto Montesinos, José Ramón Padilla
  Keywords: Adjustment; Management of enterprises; Organizational climate; Cooperatives; Electric industries
• Dr. Cartucho A: a confidence recharge without stains
  (Spanish Title: Dr. Cartucho A: una recarga sin manchas y confianza)
  Date Published: 2013
  Published By: The case centre
  Authors:Sofía Esqueda, Aramís Rodríguez, Cindy Herrera
  Keywords: Entrepreneurship; New business enterprises; Market analysis; New products; Franchises (Retail trade); Customer services
• Dr. Cartucho B: a color segments of the ink market of printers
  (Spanish Title: Dr. Cartucho B: los segmentos de colores del mercado de la tinta de impresoras)
  Date Published: 2013
  Published By: The case centre
  Authors:Sofía Esqueda, Aramís Rodríguez, Cindy Herrera
  Keywords: Entrepreneurship; Market analysis; Trademarks; Franchises (Retail trade); Customer services
• Miss Venezuela: more than just beauty?
  Date Published: 2013
  Published By: Academia Revista Latinoamericana de Administración
  Authors:Nunzia Auletta y María Helena Jaén
  Keywords: Marketing strategy; Business model ; Family corporations; Product development
• The case of the financial director: ethical and professional standards
  Date Published: 2013
  Published By: The case centre
  Authors:Luis G. Boggiano
  Keywords: Ethics; Charitable uses, trusts, and foundations; Banks and banking; Finance; Venezuela
• Supercompra: sourcing from small andean farmers
  (Spanish Title: Supercompra: abasteciéndose con pequeños agricultores andinos)
  Date Published: 2013
  Published By: Harvard Business School Publishing
  Authors:Josefina Bruni Celli y Manuela Plaza.
  Keywords: Social responsibility of business; Production functions; Merchandising; Supermarkets; Ecuador; Mexico