Teaching Cases

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• Morella Mendoza de Grossmann Foundation & the Joslin Vision Network-Venezuela
  Date Published: 2013
  Published By: Harvard Business School Publishing
  Authors:Michael Chu, María Helena Jaén, Mercedes Briceño
  Keywords: Charitable uses, trusts, and foundations; Medical care; Social responsibility of business; Venezuela
• Slim fast: relaunching a product line
  (Spanish Title: Slim Fast: un caso de relanzamiento)
  Date Published: 2012
  Published By: The case centre
  Authors:Nunzia Auletta
  Keywords: New products; Marketing strategy; Positioning; Advertising; Market segmentation; ALFONZO RIVAS & Co. C.A.; Organizational behavior; Business ethics; Management of enterprises; Alfonzo Rivas & co. C.A.
• Coca-Cola FEMSA contribution to peace
  (Spanish Title: La contribución de CoCa-Cola FEMSA a la paz)
  Date Published: 2012
  Published By: Harvard Business School Publishing
  Authors:Rosa Amelia González, Gerardo Lozano, Francisco Layrisse
  Keywords: Private enterprises; Carbonated beverages; Partnerships; Social responsability in business; Peace; Colombia
• Diseños Asociados, C.A. DACA (A) (only in spanish)
  Date Published: 2012
  Published By: The case centre
  Authors:Ernesto Blanco
  Keywords: Business ethics; Management of enterprises; Engineering projects; Venezuela
• Diseños Asociados, C.A. DACA (B) (only in spanish)
  Date Published: 2012
  Published By: The case centre
  Authors:Ernesto Blanco
  Keywords: Business ethics; Management of enterprises; Engineering projects; Venezuela
• SPI Abogados: el reto de reinventar una firma de abogados (only in spanish)
  Date Published: 2012
  Published By: The case centre
  Authors:Roberto Vainrub y Aramís Rodríguez
  Keywords: Corporate reorganizations; Law firms; Entrepreneurship; Organizational change; Corporate governance; Venezuela
• Laboratorios Vita (A):1939-1993 (only in spanish)
  Date Published: 2012
  Published By: The case centre
  Authors:Raquel Puente y Sofía Esqueda
  Keywords: Pharmaceutical industry; Strategic planning; Strategic planning; Venezuela
• Laboratorios Vita (B):1993-2003 (only in spanish)
  Date Published: 2012
  Published By: The case centre
  Authors:Raquel Puente y Sofía Esqueda
  Keywords: Pharmaceutical industry; Strategic planning; Strategic planning; Venezuela
• Multifarmacia: en busca de una medicina (only in spanish)
  Date Published: 2012
  Published By: The case centre
  Authors:Jorge Menéndez y Carolina Luis-Bassa
  Keywords: Family corporations; Pharmaceutical industry; Marketing strategy
• Día día practimercados: meeting the daily needs at the base of the pyramid (A)
  Date Published: 2012
  Published By: Harvard Business School Publishing
  Authors:Michael Chu, Regina García-Cuéllar, Rosa Amelia González
  Keywords: Retail trade; Food industry and trade; Private companies; Government business enterprises; Venezuela