Teaching Cases

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• Curves: el poder de sorprenderte a ti misma (only in spanish)
  Date Published: 2012
  Published By: The case centre
  Authors:Jorge Menéndez, Lidya Estupiñán, Jacobo Rubinstein
  Keywords: Entrepreneurship; Gyms; Franchises (Retail trade); Customer services; Advertising; Marketing strategy
• Black Stone Coop: the challenge of success
  Date Published: 2011
  Published By: The case centre
  Authors:Josefina Bruni Celli y Henry Gómez Samper
  Keywords: Social entrepreneurship; Poverty; Small scale agriculture; Coffee industry; Unfair competition; América Latina; Venezuela
• Una política de incentivos (only in spanish)
  Date Published: 2011
  Published By: The case centre
  Authors:Ramón Piñango, María Helena Jaén, José Malavé
  Keywords: Ethics; Business ethics; Labor incentives; Organizational behavior; Decision making
• La mudanza (A) (only in spanish)
  Date Published: 2011
  Published By: The case centre
  Authors:José Malavé y Ramón Piñango
  Keywords: Boards of directors; Decision making; Organizational change; Working environment; Teams in the workplace; Food industry and trade
• La mudanza (B) (only in spanish)
  Date Published: 2011
  Published By: The case centre
  Authors:José Malavé y Ramón Piñango
  Keywords: Boards of directors; Decision making; Organizational change; Working environment; Teams in the workplace; Food industry and trade
• La mudanza (C) (only in spanish)
  Date Published: 2011
  Published By: The case centre
  Authors:José Malavé y Ramón Piñango
  Keywords: Boards of directors; Decision making; Organizational change; Working environment; Teams in the workplace; Food industry and trade
• EFE con EFE: helados (only in spanish)
  Date Published: 2011
  Published By: The case centre
  Authors:Ricardo Vallenilla
  Keywords: Frozen desserts industry; Marketing strategy; Positioning
• Agroproquim, C.A.
  Date Published: 2011
  Published By: The case centre
  Authors:Norma Ortiz y Luis Boggiano
  Keywords: Agricultural chemicals; Finance; Decision making; Bank loans
• Implementing Value at Risk (VaR) in Caja Valor, C.A.
  Date Published: 2011
  Published By: The case centre
  Authors:Luis G. Boggiano y Norma Ortiz
  Keywords: Risk management; Risk assessment; Investments; Bonds; Capital market; Venezuela
• Las Llaves powder detergent: remake or died?
  (Spanish Title: Las Llaves detergente en polvo: reiventarse o morir)
  Date Published: 2011
  Published By: The case centre
  Authors:Sofía Esqueda Henríquez, Jorge Sánchez Cróquer, Olivia Pérez Santiago
  Keywords: Marketing research; Detergents; Low-income consumers; New products; Consumers' preferences; Brand loyalty