Teaching Cases

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• La mudanza (A) (only in spanish)
  Date Published: 2011
  Published By: The case centre
  Authors:José Malavé y Ramón Piñango
  Keywords: Boards of directors; Decision making; Organizational change; Working environment; Teams in the workplace; Food industry and trade
• La mudanza (B) (only in spanish)
  Date Published: 2011
  Published By: The case centre
  Authors:José Malavé y Ramón Piñango
  Keywords: Boards of directors; Decision making; Organizational change; Working environment; Teams in the workplace; Food industry and trade
• La mudanza (C) (only in spanish)
  Date Published: 2011
  Published By: The case centre
  Authors:José Malavé y Ramón Piñango
  Keywords: Boards of directors; Decision making; Organizational change; Working environment; Teams in the workplace; Food industry and trade
• EFE con EFE: helados (only in spanish)
  Date Published: 2011
  Published By: The case centre
  Authors:Ricardo Vallenilla
  Keywords: Frozen desserts industry; Marketing strategy; Positioning
• Agroproquim, C.A.
  Date Published: 2011
  Published By: The case centre
  Authors:Norma Ortiz y Luis Boggiano
  Keywords: Agricultural chemicals; Finance; Decision making; Bank loans
• Implementing Value at Risk (VaR) in Caja Valor, C.A.
  Date Published: 2011
  Published By: The case centre
  Authors:Luis G. Boggiano y Norma Ortiz
  Keywords: Risk management; Risk assessment; Investments; Bonds; Capital market; Venezuela
• Las Llaves powder detergent: remake or died?
  (Spanish Title: Las Llaves detergente en polvo: reiventarse o morir)
  Date Published: 2011
  Published By: The case centre
  Authors:Sofía Esqueda Henríquez, Jorge Sánchez Cróquer, Olivia Pérez Santiago
  Keywords: Marketing research; Detergents; Low-income consumers; New products; Consumers' preferences; Brand loyalty
• Asegurar alimentos al pueblo: ¿todos los caminos conducen a Mercal? (only in spanish)
  Date Published: 2011
  Published By: Ediciones IESA
  Authors:Raquel Puente, Sabina López y Henry Gómez Samper
  Keywords: Foods; Food policy; Social programs; Mercal; Venezuela
• Chocolates St. Moritz (A) (only in spanish)
  Date Published: 2010
  Published By: The case centre
  Authors:Raquel Puente y María Antonieta Cervilla
  Keywords: Entrepreneurship; Family corporations; Chocolate; Medium-sized business; Strategic planning; Marketing strategy
• Chocolates St. Moritz (B) (only in spanish)
  Date Published: 2010
  Published By: The case centre
  Authors:María Antonia Cervilla y Raquel Puente
  Keywords: Entrepreneurship; Family corporations; Chocolate; Medium-sized business; Strategic planning; Marketing strategy