Teaching Cases

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• Italplastic (only in spanish)
  Date Published: 2009
  Published By: Ediciones IESA
  Authors:Patricia Monteferrante y Ramón Piñango
  Keywords: Family corporations; Plastics industry and trade; Executive succession
• Tokenzone: el reto de cruzar el abismo (only in spanish)
  Date Published: 2009
  Published By: Ediciones IESA
  Authors:Jacobo Rubinstein
  Keywords: Internet marketing; New business enterprises; Marketing strategy; Technological innovations
• Valoración de Manufacturas de Papel S.A.C.A. (Manpa) (only in spanish)
  Date Published: 2009
  Published By: Academia Revista Latinoamericana de Administración
  Authors:Marina Fioravanti De Sanctis, Urbi Garay, Leticia Level González, Eduardo Pablo
  Keywords: Valuation; Paper industry; Acquisition of companies; Emerging market
• Caso Chocolates El Rey (only in spanish)
  Date Published: 2009
  Published By: Ediciones IESA
  Authors:Antonio Francés
  Keywords: Family corporations; Chocolate; Innovations; Marketing strategy
• Café venezolano: pasando un trago amargo (only in spanish)
  Date Published: 2009
  Published By: Ediciones IESA
  Authors:Jorge Menéndez y Jaime Sabal
  Keywords: Coffee industry; Coffee prices; Marketing of agricultural products; Finance; Small business
• Mercado de Alimentos (Mercal) (only in spanish)
  Date Published: 2008
  Published By: Ediciones IESA
  Authors:Raquel Puente y Sabina López
  Keywords: Foods; Food policy; Social programs; Mercal; Venezuela
• Caso Yacambú-Quíbor 1 (only in spanish)
  Date Published: 2008
  Published By: Ediciones IESA
  Authors:Antonio Francés
  Keywords: Water resources; Regional development; Sustainable development; Development projects; Reservoirs; Hydraulic structures; Lara (Venezuela: State)
• Caso Yacambú-Quíbor 2 (only in spanish)
  Date Published: 2008
  Published By: Ediciones IESA
  Authors:Antonio Francés
  Keywords: Water resources; Regional development; Sustainable development; Development projects; Reservoirs; Hydraulic structures; Lara (Venezuela : State)
• Cruzsalud: tecnología de información para el manejo de medicina prepagada a bajo costo (only in spanish)
  Date Published: 2008
  Published By: Ediciones IESA
  Authors:María Helena Jaén, Horacio Viana, Javier Gomes
  Keywords: Health services; Information technology; Marketing strategy; Low-income consumers
• Ajeven: bebidas refrescantes (only in spanish)
  Date Published: 2008
  Published By: Ediciones IESA
  Authors:Raquel Puente y Sabina López
  Keywords: Business enterprises; Carbonated beverages; Marketing strategy; Market segmentation; Low-income consumers