Teaching Cases

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• Valeria Sanz: diseño de estrategias de inversión en ambientes de gran incertidumbre política (only in spanish)
  Date Published: 2004
  Published By: Ediciones IESA
  Authors:Urbi Garay y Maximiliano González
  Keywords: Investments; Stock purchase options; Finance; Venezuela
• "Unas son de cal y otras son de arena": cuatro testimonios (only in spanish)
  Date Published: 2004
  Published By: Ediciones IESA
  Authors:José Malavé y Ramón Piñango
  Keywords: Organizational behavior; Strategic planning; Organizational change; Management; Leadership; Venezuela
• Tony Roma's Express: la creación de un nuevo concepto de comida rápida (only in spanish)
  Date Published: 2004
  Published By: Ediciones IESA
  Authors:Gastón Arévalo y Roberto Vainrub
  Keywords: Fast food restaurants; Franchises (Retail trade); Marketing research; Investments; Venezuela; United States
• Burbujas Plásticas C.A., Burbuplast (only in spanish)
  Date Published: 2004
  Published By: Ediciones IESA
  Authors:María Antonia Cervilla
  Keywords: Plastics industry and trade; Commercial products; Merchandising; Marketing research; Investments
• En busca de la antiparafina: evaluación de proyectos mediante opciones reales (only in spanish)
  Date Published: 2004
  Published By: Ediciones IESA
  Authors:Maximiliano González y Carlos Jaramillo
  Keywords: Project evaluation; Cost-benefit analysis; Real options; Finance; Venezuela