IESA's Marketing Center

IESA's Marketing Center seeks to contribute to the understanding and development of the Venezuelan market by stimulating business capabilities, the updating of concepts, approaches and techniques, and the handling of information that is relevant to decision-making in marketing.

Our specific objectives
  • Conduct teaching activities aimed at enhancing the capacity of current or future Venezuelan managers to design strategies and put them into practice in the field of marketing.
  • To disseminate pertinent information relating to the development and latest advances in marketing.
  • Carry out marketing research to back the development and updating of the nation's companies and institutions.
  • Offer consultancy services and advice to companies and public or private institutions.

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